After several years of building one-offs and limited-edition hypercars, Bugatti has officially launched its own customization division called “Sur Mesure” which means “tailored” in French. The French automaker made special editions automobiles in the past such as the Veyron Les Légendes de Bugatti, Chiron “Zebra 1 of 1,” and the Divo “Lady Bug,” and it has now unveiled a custom Chiron Pur Sport to kick off the “Sur Mesure” program which opens up a new world of possibilities for those who want to add more or stand out with their Bugatti.
The custom Chiron Pur Sport above was done for a client and it was inspired by Bugatti’s iconic race cars of the 1920s and ’30s. Louis Chiron famously drove a Bugatti Type 51, number 32, at the 1931 French Grand Prix which he and Achille Varzi won. This inspired the “32” graphics on the Chiron Pur Sport, and it has been hand-painted on the car. Additionally, two new exterior colors were made exclusively for this project, while a new fading “EB” graphic was also hand-painted onto the car in different spots. “32” and “Gran Prix” motifs can be seen all over the interior, while more “EB” logos have been embroidered into the Alcantara door panels.
Bugatti’s Managing Director for Sales and Marketing, Hendrik Malinowski, stated: “For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.
“Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this customer’s ideas available to more of our clients with the Chiron Pur Sport.”